What is a Bot?

A customer service chatbot uses AI to chat with customers and help them with common questions or issues. It can work on websites or apps, give instant support any time of day, and send more complicated problems to a human when needed. These bots can also use customer data to make answers more helpful and personal.

Traditional Bots vs AI Virtual Agent

A traditional chatbot often follows rigid scripts and keyword rules, which often leads to frustrating, robotic conversations that break when users go off-script. Level AI’s Virtual Agent is built on natural language understanding and semantic intelligence, allowing it to understand intent, emotions, and context in a natural, human-like way.

It doesn’t just answer questions, it can take real action, like updating orders or CRM systems, and works across voice and chat with shared context. AI Virtual Agent also learns from every interaction to keep improving automatically, helping brands boost satisfaction while lowering costs and escalations.