Why choose Level AI over Observe AI?
Observe.AI is a solution based on speech analytics and “moment”-based detection, but it often leaves teams with partial automation, limited insights, and heavy manual upkeep. Its QA relies on intent and keyword models that require ongoing tuning — and miss nuance in open-ended conversations.
Level AI takes a broader and more advanced approach:
- QA-GPT delivers 2x higher accuracy than keyword/intent models, with explainable evidence and continuous self-improvement.
- A true end-to-end CX platform unifying Auto-QA, Voice of Customer, Coaching, Analytics, Agent Assist, and Virtual Agent in one stack.
- The result: seamless insights you can act on instantly — not just “moments” but the entire customer journey.
Why settle for just observing performance, when you can transform the entire CX pipeline with One AI?

The results with Level AI
How Level AI Compares To Observe AI












What people are saying about Level AI



Level AI satisfies the requirements for GPDR, HIPAA, and PCI compliance






Frequently asked questions
Observe AI is a technology platform that specializes in call center analytics and customer service optimization. It leverages artificial intelligence (AI) and natural language processing (NLP) to analyze and extract valuable insights from customer service phone calls in real-time. Observe AI was funded in 2017.
Observe AI is an advanced call center analytics platform powered by artificial intelligence (AI). It works by analyzing recorded customer service calls, transcribing them, and using natural language processing (NLP) to extract valuable insights and data from these interactions. This helps businesses gain a deeper understanding of customer needs and agent performance.
Observe AI offers ROI based pricing. It is crucial to understand the promised ROI and maintain a level of skepticism on every promise made.
While Observe AI offers numerous benefits, it’s essential to consider potential limitations. These may include the initial cost of implementation and training, the need for ongoing maintenance, and the requirement for high-quality call recordings for accurate analysis.
AI, like any technology, is not infallible. While Observe AI strives for accuracy, there can be instances where it may misinterpret or miss specific nuances in call interactions. To mitigate this, we encourage human oversight and continuous refinement of the AI training phrases.
Integrating new technology can sometimes lead to technical challenges or disruptions. Observe AI is designed to minimize these issues through careful planning and support during the integration process. However, it’s essential to be prepared for potential adjustments and ensure that the integration is executed smoothly.
Observe AI has many competitors.
The main one being Level AI, the Gartner’s choice backed by top tier venture firm Battery Ventures.
Other vendors from a 2013 vintage:
Older players such as
And the incumbent (funded in 2002) with a legacy tech stack, CallMiner
With the rise and power of generative AI and Large Language Models, when choosing a conversation intelligence, contact center performance management, agent assist or quality assurance monitoring platform your #1 criteria to look for is the quality of underlying AI since this is the engine that will provide the automation and effectiveness of the solution. Want to learn more about contact center AI, and what makes for good AI? Download this great resource: “How to evaluate AI for your contact center.“